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I write a lot of SEO articles, and as I run a successful SEO article service, this means that I write a great many SEO articles on a great many different subjects. But every article I write, regardless of content, subject or tone always begins the same way – with a title.
Some article writers create their articles by simply starting to write. They have little idea of what is about to develop on the page, and almost no plan. This generally means that the article has a loose structure to it – if any structure at all.
But worse than that, often it can mean that the article has no purpose. Think about the last article you wrote, or the last article you read. What was the point of it? Did it achieve anything? It might be that you feel that your SEO articles have a point, and that the point of your articles is to sell. This you feel is achieved by just talking about the subject matter and providing as much information as possible about how fantastic and wonderful the product is.
But simply providing information in no coherent form is not enough. For an SEO article to be successful and effective it has to have a point or a purpose. Even more than this, not only do your articles and web content need to have a purpose or a point, but this should be evident to the reader. It’s no good trusting in the reader’s sense of devotion to your literary expertise to ensure that they work their way completely from the first line to the last.
Many readers will just give up if it becomes clear that your article is just an aimless amble through disjointed concepts and ideas, staggering almost like a drunkard from one random point to the next, reaching the end of the article not when the point has been made, but when the word count has been reached.
This truly is an appalling way of creating SEO articles, and is a real insult to the intelligence of those by whom the article is intended to be read. When I start writing an article for one of my clients, or for my own business, the first thing I do is to create a title. This helps to give me focus, and allows me to make sure that the article is structured.
If the title states that a point will be made, a distinction drawn, a comparison outlined or a question answered, then this is clearly what my article must achieve. It is then up to me to rough out a structure which will allow me to include background concepts, suggestions, examples, conclusions and evidence in order to make sure that the title has been addressed.
It may well be that once the article has been completed I look back at the title and decide that perhaps I haven’t quite made the point I intended to, in which case a little editing may be in order. On the other hand it may be that I have made a good point throughout the article, but the title may not be focussed enough, or will need editing slightly to help make sure that the purpose is as clear as possible. It is, after all, the title which will decide whether an article is read or ignored.
If my articles are ignored then so will my business, because there’s little point developing SEO content or SEO articles if they are never seen, read or clicked through – the search engines will give them scant regard and even less value in terms of external backlinking.
By creating a title which sounds interesting and valuable, and by creating a title which suggests that the article has a focus you are far more likely to encourage people to click the title and view your article. Not only this, but if you uphold your end of the deal, and create an article which achieves what the title suggested it would, then you may well have won over a little more credibility in the eyes of your reader.
By creating SEO articles which start from a clearly defined purpose, and which can be compared to that initial purpose once written you can ensure that the quality of your content and your marketing articles is as high as possible.
For help with creating successful SEO articles for your business, why not use one of the UK’s most successful SEO article service providers, and give your benefit the online credit it deserves?
Posted in Business, Writing | Tagged article, article marketing, article services, articles, Google, LSI, optimize, search, search engine, semantic, SEO, UK, Writing | 1 Comment »
So you’re spending time writing SEO articles and creating highly optimised web content, or you’re using an article service to create articles for you? What made you click on the link that brought you to this article then?
Perhaps you’re looking for a sneaky little trick that will power your articles to the top of the search results in no time at all? You’re looking for an edge that no one else has got that will let your content rush to the top of the results like a flatulent cork in waterwings? Well read on…
Even the most average internet marketer cannot help but to have become aware that keyword stuffing is no longer effective. Indeed, keyword stuffing is highly likely to see a website demoted or even blacklisted. Today there is a need for high quality content, and for content which is unique and original, as well as popular. The trouble is that this can make the job much harder. Having to spend time creating good, solid, readable content which is useful and interesting is time-consuming.
Having to spend time creating content which might be considered worthwhile by real people is a lengthy an involved process. It used to be so much easier when you could just fling any old rubbish online and let the search engines lap it all up like hungry dogs. Today it seems that those dogs have turned, and unless you want them to bite, you need to spend time actually thinking about your potential customers, rather than just those nice friendly bots and spiders you’ve been so used to.
This is clearly a difficult situation, and the only option seems to be to succumb to the will of the search engines and spend time creating well-written, highly optimised content that appeals to both the search engines and real people. Goodness – you might even write something people really find interesting, and may want to link to. You never do know these days.
But of course, you clicked the link for this article, because you’re looking to change all that. Rather than spending time crafting you’d rather be churning; rather than writing readable content you’d prefer to be chucking out text that looks as though your wordprocessor and your thesaurus have been having an affair!
What you really want is to be able to press a magic button and have your articles fly up the search results, and magically draw thousands of keen, enthusiastic customers flooding to your website, ripping open their purses and wallets with such feverish excitement that you’ll hardly know what to do with all that easy cash you’ll be wallowing in.
As someone who provides an article service to internet marketers and business owners, and who writes SEO articles for a living, I have a few words of advice for those of you who want to try to get your articles above mine, who want to see your articles power ahead of mine and take hold of the search results pages by the horns.
Whilst I may sit here taking time to research each and every article I write, plan every article so that it has something to say, write it in a way that makes it entertaining, enjoyable and informative for those real live people who exist out there on the other side of the web, craft articles in a way that takes full advantage of Google’s algorithms, optimised for latent semantic indexing, yet making it almost entirely undetectable, you want to discover a secret formula that will launch your articles with barely more than a flick of your wrist.
You probably want to find out what this secret formula is so that you can spend less time hurling hundreds, perhaps thousands of articles out every week just to scrape by. Meanwhile, I’ll write an article once every week or so. You’ll notice them because they always end up boosting my website up to the very top of Google for all the major keywords and keyphrases I have chosen, despite several billion other sites all appearing for the same searches.
Well, here it is. The magic formula, the button you want to press is coming right up. Forget article spinners, forget article submitters, forget those black hat techniques that simply blast meaningless content at thousands of identical directories. To really achieve success with your SEO articles and enjoy the same level of exposure as my article service, the magic button is the link you see below. May it bring you all the reward you deserve.
To benefit from the magic formula that will help inject power and exposure to your SEO articles, don’t spin, and don’t short change your visitors. Find out how an article service can get you the results with just a single click here.
Posted in Business, Writing | Tagged article, article marketing, article services, articles, Google, keyword density, keywords, LSI, optimize, search, search engine, semantic, SEO, Writing | 1 Comment »
Quality or quantity? Whether you use an article service to create SEO articles or search engine optimised web content, an article spinner, or you write articles yourself, the chances are high that you have had to make the decision at one time. Do you opt for quality articles that are hugely effective, or sacrifice quality for sheer quantity, maximising the number of backlinks your site receives?
For most businesses it is a case of looking at the budget, either the financial one or the temporal one, and deciding how much can be invested. However, in terms of article marketing there is rarely such a thing as a happy medium. Consider it a little like choosing whether to stand on one side of the road or the other. In such a case, a happy medium would see you standing squarely in the middle of the road. Not perhaps the most ideal location to choose in order to maximise your chances of a long and happy life.
If there is no such thing as a happy medium for SEO articles, what’s the answer? Is it better to focus on quality writing, or quantity?
A few years ago there was an easy answer to that question. Almost every online marketer realised that quantity was achieving great things, The internet blossomed overnight, though sadly the blossoms were rarely pretty and the scents enough to put one of breathing in for life.
Fortunately the search engines quickly got wise to such trends, and took a stance such that banality would at best be ignored, and quite possibly blacklisted. This meant that those marketers punching out dozens of poorly written, keyword packed bundles of paragraphs masquerading as articles each day were forced to make a decision. Many of them didn’t. You don’t hear of many of those any more.
The focus tilted dramatically towards article service providers and professional article writers able to create SEO articles which did not sound as though a thesaurus and a word processor had nipped off into the stationery cupboard for a quick tryst.
Fortunately today it is becoming increasingly clear that Google’s algorithms have arrived at a point where SEO articles are only profitable if they try very hard not to look like SEO articles. The moment you make it too obvious that you’re trying to optimise your articles for the search engines rather than writing good solid content for real live humans, the search engines will dismiss you.
If you want proof, just take a look at the search results these days. You’ll rarely find keyword stuffed articles or web content anywhere near the top of the results. These days it’s much more about quality than it is about quantity.
But this is where many article marketers have problems, because although good quality writing is admirable, if it isn’t still highly optimised for the search engines then it is simply another drop of water in an almost endless ocean. You may have created the world’s finest wine, but if you pour it into the ocean you won’t create a flood of interest – it will simply vanish.
You need to create wine that floats, catches people’s attention, and starts creating interest. That’s not easy, and that’s why SEO articles are increasingly being produced by professional article services. These are people who are often professional writers with a well-earned pedigree in web marketing and optimisation.
A search engine optimised article or web content article needs to achieve several things, and this is what makes article writing today so much more challenging, and interesting, than ever before.
- SEO articles need to be well written, drawing real interest from real people, not just bots
- SEO articles need to be constructed in such a way that the search engines will consider the content highly relevant and authoritative
- SEO articles must be written so that the search engines do not guess that the content has actually been optimised.
- SEO articles can help your business attract the attention of the search engines and drive more traffic to your site. For an article service that delivers results, read more…
Posted in Business, Writing | Tagged article, article marketing, article services, articles, English, Google, keyword density, keywords, language, LSI, optimize, sales, search, search engine, semantic, SEO, Writing | Leave a Comment »
SEO package deals could save your business from being flushed away – almost literally. Rather than using SEO package deals, does your online marketing go a little like this: save up enough money to pay for an article service to create a whole batch of custom SEO articles, submitting them all across the web, then do nothing for weeks while you save up for the next assault? Rinse and repeat. If so, then your article marketing strategy is what I tend to refer to as ‘lavatorial’.
In other words, every once in a while you flush, but in between you’re really just sitting there doing nothing much more than reading the odd magazine and tidying the loo rolls.
Don’t worry – you’re far from being alone, and at first glance most businesses can’t see just how damaging that tactic is. Flushing Google once in a while, even with good quality custom SEO articles is not the way to promote your website effectively, for several good reasons.
The first good reason is that Google pays relatively little attention to sporadic floods of content, giving each article much less credibility than it would if published in a way that was much more distinct from the others being submitted at the same time.
The second good reason is that by flooding the web with masses of high quality custom SEO articles, you may well catch the attention of the search engines the first time, as they may suspect that you will maintain the publication rate. As soon as your flush is over, and your site returns to silence, the search engines will lower the credibility given to your articles, rendering them much less effective. This may also make future submissions be considered to be of less interest to them as well.
Think of SEO package deals as being a little like trying to get the attention of a politician. They are very busy people, (doing what I can’t say for sure but they always seem busy.) What’s the best way of achieving this? Writing a single letter and then dropping the matter? Going up to them at a rally, shouting and ranting and raving for twenty minutes before dropping the matter? Or persistently badgering them, regularly contacting them, building up a network of supporters who also continually pester them, keeping the momentum and the awareness going until eventually the matter is taken seriously and action is taken?
Clearly the latter has long proven to be the most effective method, and it is in just the same way that SEO package deals can help your custom SEO articles to be put to good use. Rather than wasting your SEO articles in an occasional flush, using an article service to continually pester the directories and the search engines by dropping a regular stream of content is a far more effective way of ensuring that each and every article works much harder for your cause.
Here’s another example: Imagine a hundred people suddenly arrived on your doorstep to ask you to please draw the curtains when you’re getting dressed in the morning. How many of those would you remember? How much creditability would you give to each individual’s genuine desire for you to cover up a little? Not much perhaps.
But imagine if every fifteen minutes there was a knock at your door, with a single individual standing there – just one of the hundred. Eventually over time those hundred people would all come to you with their pleas, but individually you’d probably take each one of them more seriously, and after a while you would start to take the whole campaign more seriously.
It’s this regular, constant badgering of the search engines which is what high quality SEO package deals are all about, and by finding a professional article service which can create custom SEO articles and submit them over time you are more likely to see your business grow, and gain much more of the search engines’ attention.
Posted in Business, Writing | Tagged article, article marketing, article services, articles, definite article, Google, keyword density, language, LSI, optimize, search, search engine, semantic, Writing | 1 Comment »
Still spinning in circles? Use an article service to take your article marketing out of the rut and into the race. Article spinners have proven to be incredibly popular, because they’re incredibly simple and speed up the process of creating variations of a single article to avoid duplicate content penalties.
Except, of course, they rarely work.
As a professional, UK based article service I not only pride myself on having an excellent grasp of the English language, but also an excellent appreciation of what it means to create web optimised articles. I also maintain a high ranking article directory which receives hundreds of articles a day.
Of the several hundred articles submitted to me every day, I would estimate that around 80% of them have been written using an article spinner. Of those, around 90% are declined or deleted before I’ve even read as much as the first two lines.
But wait a minute – how do I know that 80% of the articles submitted to me are written by an article spinner in the first place? The answer is so simple. If you had spent the hours that I have reading the puerile drivel submitted under the guise of internet marketing, you’d have picked up long ago the tell-tale signs of an article written by a computer rather than by a real, live human being.
Let me give you an example. Purely out of personal interest I paid around £40 for one of the web’s most popular article spinners. I’ve never used it for my article marketing – I wouldn’t dream of it. But it has provided plenty of amusement!
Take the following sentence, which is the kind of language I might use in my search engine optimised articles: ‘Search engine optimised articles need to be written in such a way that they are also optimised for latent semantic indexing, requiring enough contextually relevant vocabulary to ensure a high level of relevance is attributed to it by the search engines.’
Now let’s throw that sentence into an article spinner and see what it comes up with: ‘Look combustion efficient features requisite to be graphic in specified a way that they are also reduced for inactive meaning compartmentalisation, requiring sufficiency dependable germane lexicon to ensure a falsetto tier of connectedness is ascribed to it by the activity engines.’
You see my point? Honestly, you couldn’t make that up. Appropriate vocabulary or germane lexicon? Which was written by a computer, and which by a human? It is rarely hard to tell. I had someone write to me the other day whose article had been declined four times. She asked me why. I was quite surprised because her email was written in perfectly good English – excellent English in fact. Yet her article had been declined because the grammar, syntax and vocabulary simply didn’t make any sense.
She admitted (unnecessarily in my view) that she had used an article spinner, and replaced the submitted version with the original, which I was happy to publish immediately. But if I had discarded her earlier efforts so quickly, how many other submissions had suffered a similar fate? How about the search engines? They clearly understand that people are using article spinners, and are also fairly likely to spot such errors as describing ’search engines’ as ‘look combustibles’. Increasingly search engines are penalizing those article marketers who are using article spinners.
It’s time to put away the kids’ spinning top and start moving article marketing forwards. I have never spun a single article, and write about one submission article per week, in return for which my site is above the crease on page one of Google for most of the relevant keywords, including many which produce more than a billion results. Proper, professional article writing does work. It’s time to find out just what a difference an article service can make to your business.
Posted in Business, English Language, Writing | Tagged article, article marketing, article services, articles, Google, keyword density, keywords, language, LSI, optimize, search, search engine, semantic, SEO, Writing | Leave a Comment »
Article service professionals and SEO article writers can often be a rather cagey lot, keeping their cards close to their chests. Or are their hands clutching at nothing in the hope you don’t realise? The fact is that a great many article service companies are clutching at last year’s article writing methods and search engine optimisation tricks. In fact, if an article service suggests that there are tricks to writing articles which will appeal to the search engines, they’re almost certainly woefully out of date.
But don’t let that lead you to believe that there are no appropriate or successful methods, because there certainly are. The difference is that ‘trick writing’ simply doesn’t work anymore, whereas good quality, solid writing will almost certainly outstrip the competition.
It’s crazy to even think for a minute that powerful global search engines such as Google and Yahoo would be fooled by a few home based scribblers ploughing reams of content onto the web which would fail even a primary school level of English. They’re a little cleverer than that, and to not give the search engines such credit is to fail before even getting started.
The trick to article marketing is that there is no trick – it’s almost entirely about common sense, good solid content, readable English, and articles optimised for humans rather than merely robots.
Of course, those article services still working under the assumption that it’s 2007 will be claiming that it’s important to think about keyword densities. This is almost laughable if you think about it. Firstly, it’s well known that Google frowns on keyword densities of anything more than about 1-2%. Anyone working towards 5% or more is liable to not just have their articles and websites demoted in the search results pages, but may well find their site blacklisted entirely.
But to consider why the concept of keyword density targets is so laughable, just think about why Google has settled on being happy with around 1-2% keyword density. The answer is so simple it’s almost too obvious for most people to see.
Imagine writing an article about mobile phones, and imagine your chosen key phrase was ‘buy a mobile’. If you were genuinely writing an article for, say, a magazine or a newsletter, then you’d be writing in a natural manner, without forcing the keyword or keyphrase in any way. But your key phrase would still occur, because it’s what the article is all about.
So, in other words, writing about a subject in a sensible, natural way is likely to generate about a 1-2% density of your keyword or keyphrase. That’s why Google are happy to accept that level of keyword occurrence, and that’s why writing naturally in a way which is largely indistinguishable from the kind of article which would appear in print and offline is now the most successful way of article writing for the web.
The search engines now scan articles to identify the likely context. Once the context has been identified, the relevancy is decided based on the proportion of context sensitive vocabulary which occurs in the article compared with the majority of other articles written on that subject.
So if I was writing an article on how to ‘buy a mobile’ then it would be reasonable to expect words such as ‘SIM’, ‘handset’, ‘reception’, ‘call’, ‘tariff’ and so on to occur. By pushing the keyword phrase too much, the search engines will demote the article. By focussing on the keyword so much that the rest of the article is merely filling will reduce the credibility and relevance of the article in the eyes of the search engines, and so it will be demoted.
It is only by writing articles in a way which ensures the chosen keyphrase is used sparingly, with the rest of the article incorporating contextually relevant vocabulary in a natural way that your articles will earn their keep. You can either call this a trick, or just call it good, sound writing, targeting people not robots. For some people it can be more difficult to write in this way than to write for the bots and spiders, in which case using an article service is likely to help ensure your SEO articles are read, not rotten.
Posted in Business, Writing | Tagged article, article marketing, article services, articles, Google, keyword density, keywords, LSI, optimize, search, search engine, semantic, SEO, Writing | Leave a Comment »
There is a great deal of confusion and misunderstanding relating to what exactly latent semantic indexing (LSI) really is, and also how it affects the way in which search engine optimized articles are written. As an SEO article service I am frequently asked to produce LSI articles – but there is no such thing, only SEO articles. To optimize for the search engines must entail being fully aware of what LSI is, its consequences and how to take full advantage of it.
The first thing to be aware of is that LSI is not something article writers do, nor is it something that any SEO guru or marketing firm can achieve. The process of indexing web content using latent semantics is something only carried out by Google. It is the chief method used by Google to analyse articles and web content in order to try to identify how relevant it is, and therefore where it should appear in the search engines. Realising that LSI holds a significant chunk of the key that could open the door to a high ranking listing position, it’s crucial to have a firm understanding of what it’s really all about.
The easiest way to understand how LSI works is to understand why it was necessary, and how it has been developed. Back in the early, blissfully innocent and trustworthy days of the internet, search engines used the keywords meta tag to judge the relevance of a page to a particular topic. If the user searched for ‘stainless steel letter opener’ then the search engines would suggest web pages which contained the phrase ‘stainless steel letter opener’ in the keywords meta tag.
Of course, very rapidly this idea was taken advantage of by unscrupulous web designers who threw copious mountains of vaguely related keywords into the meta tag, in order to ensure a high profile listing. In this way, a stationer who perhaps didn’t even sell letter openers could have placed this phrase in the meta tag, and ensured plenty of visitors who might possibly be interested in other stationery products.
This was a very unworkable method, and so search engines became more clever and more sceptical, using bots and algorithms to scan the content of the web pages. In this way, keywords could be identified, to help catalogue the web page. As the web grew and grew, the search engines became smarter, but so did the web designers, who began cramming keywords into web pages in such a fashion that even a thesaurus entry would be of more interest.
So this is where Google’s latent semantic indexing stepped in. Rather than looking for keywords in a page, it looks for semantically related keywords in order to assess the relevance of a page. But – be careful, because semantically related is NOT the same thing as semantically equivalent.
What’s the difference between semantically related and semantically equivalent? Let me give you an example.
Let’s imagine a web page all about stationery, and one page in particular selling notepads. Semantically equivalent words to ‘notepad’ might include ‘notebook’, ‘jotter’ and ‘journal’. But Google knows that these are simply permutations of the same basic keyword, and so largely ignores them. But semantically equivalent words are those which don’t mean the same as the keyword, but which might well reasonably be used in any document which is on the subject of notepads, such as ‘paper’, ‘handwriting’, ‘write’ and ‘ink’.
LSI identifies the main keywords, ignoring those semantically identical words, and instead examines the rest of the article for those words which might be expected to be found in a document on that subject. So, an article about writing articles shouldn’t use the word ‘article’ all the way through (as in this sentence!) nor should it include too many very similar words such as ‘web page’ or ‘web content’.
Instead, any SEO article service that understands how to use LSI effectively will make sure that an article about SEO articles will also include semantically related words such as ‘internet’, ‘search engine’ and of course, The Mightier Pen!
Posted in Business, English Language, Writing | Tagged article, article marketing, article services, articles, Google, keywords, language, LSI, optimize, search, search engine, semantic, SEO, Writing | Leave a Comment »
As any reputable SEO article service will tell you, there are two kinds of optimization.
That articles for marketing and website publication should be optimized is certain, but all too often people ignore one form of optimization, instead putting all their effort into completing only one half of the job. Article marketing is not all about search engine optimization – since the search engines only represent one aspect of the web. Have you spent too long worrying about Google, and forgotten the other form of article optimization necessary?
The truth is that too many article services and article writers have been spending too much time dwelling on the search engines, and have forgotten that the search engines such as Google, Yahoo and MSN are not the Gods of the Internet – they are the servants of the internet. By writing wholly for the benefit of the search engines, article marketers have fooled themselves into perceiving these behemoths as more than simply a means to an end – but as an end in themselves.
Search engines have not always been around, and were only necessary once the volume of data on the web became excessive. But when writing articles you should always bear in mind that you are not writing for a robot, a spider or a few lines of code. Ultimately you should always be writing for a real, live human. Otherwise, you fall into two traps at the same time.
The first problem you’ll experience is a necessary dullness in tone. What writer can truly be inspired by a digital insect, a computer on another continent or a series of mathematical algorithms dreamed up by a team of software engineers? Without writing for real people, no writer can truly create interesting, relevant and worthwhile articles. The results become stale and bland – hardly a praiseworthy objective, surely?
The other pitfall is that by concentrating solely on the unloving, unthinking silicon beasts, as writers we start to write to different rules. Perhaps that is already happening, but once one begins to grasp an understanding of how the algorithms are scanning and interpreting our sentences, the way we write necessarily alters and adapts. But this does not always result in successful, imaginative or entertaining writing.
For example, using keywords has long been a bone of contention, since it is too easy to start using keywords in preference to more natural language. With Google’s advanced Latent Semantic Indexing algorithms this has in part put paid to such lazy methods of writing, but every day I see dozens of articles which have quite clearly been written for a computer, not for me as a person.
But what does this say about a company? Almost every article I see on the web includes some information to direct me to the company behind it. If I read an article which pretends on the surface to be aimed at me, but which is clearly written instead for a computer, it makes me feel as though the company values the computer’s impression of their writing more than mine. In other words, the company portrays itself as putting humans below computers.
By making it fairly clear that online companies are pandering to the search engines rather than concentrating on people, the gap widens between customer and business. Rather than reaching out, many companies are using article marketing in such a way that virtual hands are pushing potential customers away. Fine – you might prefer to have the company and admiration of the search engines – but they’re not going to place any orders, no matter how long you spend sweet talking them.
In order to avoid this pitfall, and to ensure that your articles are written as much for humans as for computers, and that they reach out to people, as well as to lines of programming code, then use an SEO article service which understands that articles need to be optimized not just for the search engines, but optimized for people too.
Posted in Business, Writing | Tagged article, article marketing, article services, articles, Google, keyword density, keywords, LSI, optimize, search, search engine, semantic, SEO, Writing | Leave a Comment »
If you use an SEO article service, or even write your own optimized articles yourself, you may still be missing a trick.
The article in itself is not the full package, and unless you use it wisely and appropriately, it counts for nothing. One of the areas of article writing you will need to focus on if your articles are to be of any use to you at all is the resource box at the bottom.
Most article directories will not allow links within the article body itself. If you include such links you may find that your article is either declined, or the links simply stripped out. But the overwhelming majority of article directories will permit you to include an author’s resource box at the foot of the article. This is where you need to focus considerable effort, if you want to succeed in article marketing.
I have seen many author’s boxes that contain no link at all. This is an utter waste, since you have taken the time, or the expense, to have the article written and submitted, yet it achieves nothing. It might well be read, and it may well manage to climb high up the search results pages – but then what? Unless you give your readers something to do, they will merely go on to read another article by somebody else, and perhaps even go on to place an order with another company.
There are two main ways in which an article resource box can be used to good advantage. The first is by providing the reader with a means to visit your website, and perhaps even place an order or register. Article writing is hardly charitable work, and the majority of those writing articles, or purchasing articles written by an SEO article service, will be doing so purely to increase sales. Article marketing means using articles to generate hits, visitors and ultimately, sales.
No advertiser would go to the trouble of creating an advertising campaign without giving the reader, viewer or listener any kind of clue as to the name of the company, the name of the product, or a place to go to find out more or to make a purchase. This isn’t advertising – it’s merely noise.
A well written sales article will provide the reader with a reason to find out more, a reason to want to know more about the subject, or a reason to review the services or products of the company behind the article. The resource box will then provide links or information to match the reader’s interest. So, for example, if you have written an article about fountain pens, you will have made sure that you provide interesting and relevant information about fountain pens throughout your article, and then in your resource box you include the most relevant, interesting and tempting links which will encourage your readers to click through to your website.
But there is another reason for using the resource box – and that is to create backlinks. The more backlinks to your website you have, the more relevant and popular the search engines perceive your website to be. This will, in turn, improve your position in the search results pages. But the point here is that the backlinks must be relevant.
Backlinks should also help to promote your particular keywords. Simply having your website address as a backlink will only count as a mediocre vote. In addition to, or instead of, having your plain website address as a link, use the keywords or keyphrases you have been using in your article.
So, to go back to our example of fountain pens – let’s assume your keyphrase has been ‘reliable fountain pens’. You’ll probably have used this keyphrase in your title, and throughout your article in strategic places. For maximum effect, try including that keyphrase in your resource box, linking to your website. Of course, make sure the link is to a page that’s directly relevant to the article. If you sell stationery, don’t have your fountain pen links just direct people to your home page – send them to the fountain pen page and watch the sales roll in.
If you use an SEO article service to create your optimized articles then they may well be able to advise you with your resource boxes, and help you maximise the potential of your article marketing strategy. In the right hands, the author’s resource box can achieve tremendous things.
Posted in Business, English Language, Writing | Tagged article, article marketing, article services, articles, Google, keyword density, keywords, language, LSI, optimize, search, search engine, SEO, Writing | 1 Comment »
